Nike logo is 40 years old...!

A good logo design is not just a visual representation of a business. It actually describes stories, ideas and the mission of that particular business. It can convey emotions, fascinate the viewers and even manipulate them into doing things. These logos tell you stories like Nike’s world famous swoosh logo. 


Nike was the name of a Greek Goddess in the ancient Greek culture. She was the goddess of victory and was daughter Pallas a Titan, and Styx a Naiad. Nike’s mother Styx supported Zeus in the titan war and brought her four children Nike (victory), Bia (force), Cratos (strength), and Zelus (Rivalry). In return Zeus promised that he will keep them closer forever. The four young deities then stood beside Zeus. Nike was given the divine chariot to ride. During the war of the Titans, Nike comforted Zeus and helped him regain his strength and strike back. That is why Nike is also attributed as the goddess of the strength and triumph.

In ancient Greek she was the goddess of victory and helped the rightful to succeed. Her wings swooshed and so does the feather she kept in her hand. Her attributes were also associated with the force and speediness.

The Nike name was suggested by Jeff Johnson. And logo designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. 

Today, swoosh is 40 years old and it is one of the most recognizable logo in the World.