Design in Sport: September 2011

Friday, 30 September 2011

adiZERO Crazy Light - the lightest shoe in basketball

Here is the the adiZero Crazy Light and design process.

Weighing in at an unbelievable 9.8 ounces, the Crazy Light is being touted as the lightest basketball shoe on the market by more than 15% over the next lightest shoe. With the introduction of the Crazy Light, adidas now has the lightest footwear in three sports, including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).

To construct the Crazy Light, the adidas Basketball Design Team started building from scratch, as opposed to stripping down an existing concept.

Technology incorporated into the Crazy Light starts with the revolutionary new SPRINTWEB exoskeleton upper. SPRINTWEB is less than 1mm thick and is seamlessly bonded to a nylon base for weight reduction and added support. The web layout provides players with vertical and horizontal strength, which comes in handy when making cuts.

The SPRINTFRAME heel counter and TORSION SYSTEM are fused together to reduce weight, increase energy return and improve motion control. The eyelets are load bearing and have corresponding web spars to enhance support. Translucent nylon is used for the upper's build, once again decreasing weight and giving players 360-degree ventilation.

To find out more about adiZERO Crazy Light visit on: www.adidas.com

New Puma Powercat 1.12

Here is the new Puma Powercat 1.12

The first thing you notice about Puma’s latest power boots incarnation are the rubber pads over the toes of the boot, similar to those seen on the Nike Total 90s. It is still impressive design.

Puma has been ditched in favour for the newly redesigned 3D PST. Puma improved the 3D Power Shooting zone and returned with strategically placed rubber strips aimed to encourage curve and power, they are seemingly made with the striker in mind. Not only will the 3D PST aid kicking, the off centre lacing increases the instep for better pressure distribution and reduce the force of ball impact.

To find out more about Puma Powercat 1.12 visit on: www.puma.com

PUMA Signs Spanish Sensation Cesc Fàbregas!

Eto’o, Gómez, Falcão, Henry, Agüero and now Fabregas..! Don't surprise if PUMA makes a sponsorship agreement with Spain or Argentina.

Recently, Puma announce that the Barcelona and Spanish midfield General Cesc Fàbregas is the 3rd player to make their big move of the summer by officially signing for PUMA!

There has been a lot of speculation recently surrounding the white boots Fàbregas has been seen training in. Puma is happy to reveal that after rigorous testing, Fabregas has decided he will be sporting the brand-new PUMA PowerCat 1.12 boots from now on. The PowerCat 1.12 will be available instore from December 1st. For more information on the PowerCat 1.12 come back to the PUMA.com/Football website on Monday 3rd October.

It has been an amazing time recently here at PUMA with the addition of Sergio ‘Kun’ Agüero and Falcão.

Fàbregas said; “I am very happy about this new partnership with PUMA and really looking forward to wearing the new PowerCat 1.12 on pitch this weekend. This boot gives me a lot of confidence to compete physically in midfield, which is obviously very important. I need a boot that I am comfortable in, and which gives me the protection and power to play at my best. This has been a great summer for me, signing again for Barcelona and now for PUMA. This brand has a great attitude, and PUMA has some exciting plans for me that I’m thrilled to be a part of. I’m looking forward to a long partnership with them.”

Here is below Puma's recent transfers Falcao and Aguero.

Welcome to the PUMA family..!

Thursday, 29 September 2011

New adidas F50 adiZero Boots & miCoach SpeedCell_design by Andreas Konrads

This could be a turning point in football boot history. Here is the adidas miCoach Speed Cell.

Whether on field, on court, in a game or in training, your movements are captured. Easy to use. No wires - just you, your shoes and your new SpeedCell. On-Board Memory stores all measurements during your workout/game (every 5 sec). Afterwards the file is sent wirelessly to your mobile App or your PC/MAC or your iPhone/iPod. Key performance metrics are captured/measured every second in all directions. Instantly compete and compare your stats. Know how fast you are, brag about it, get rewarded, get status.

The miCoach SpeedCell and platform allows you to compare your stats vs. your team, your league, your state, the pros. And to easily share the data with your friends, coach, and community. Records: Time: per session, and cumulative Distance: per session, in cumulative Speed: max. speed per session, fastest speed Number of Sprints

MiCoach adiZeros designed by Adidas product manager Andreas Konrads.

He described the new f50 as "the world's first boot with a brain", also stated that "it was important that we didn't sacrifice any performance benefits such as flexibility which is something that you want to have on a football boot."

The chip lets you track your performance during a match, highlighting 360-degree movement, so not just linear action as per similar setups for runners. It collects data on your speed and distance and, when paired with the Speed Cell software, gives you a detailed breakdown of your performance including your average speed, the distance you covered, the time you spent walking, the number of sprints and so on. It teams up with a USB dongle that operates over a wireless connection when the boots are nearby.

To find out more about adidas F50 adiZero Boots & miCoach SpeedCell visit on: www.adidas.com

adidas F50 adizero miCoach - this is the future of the football boots!

Here is the new adidas F50 adiZero (High Energy/White/Electricity) which looks like the future of the football boots.

The new adidas F50 adiZero records data via a miCoach Speed Cell chip placed in the cavity of the outsole, which captures 360 degree movements and measures key pieces of data from each player on the pitch, including:

Average speed
Maximum speed
Number of sprints
Distance
Distance at varying intensity levels
Time Active

To find out more about F50 adiZERO visit on: www.adidas.com

Monday, 26 September 2011

Under Armour's Latest Footwear Innovation

Here is latest American Football Boot design from Under Armour. Isn't it better than Nike?

To find out more about visit on http://www.underarmour.com

Under Armour New American Football Uniform Design

Here is Under Armour's new uniform design for three US college football teams to benefit the Wounded Warrior Project, a non-profit organization that provides programs and services to injured service members and their families.

South Carolina will be the first team to wear the new uniforms when they go up against Auburn on Oct. 1. The other two schools are Texas Tech and South Florida. On Nov. 12, the Red Raiders will wear their UA Wounded Warrior uniforms in a game against Oklahoma State; and South Florida will get their chance on Nov. 19, when they take on the University of Miami.

Under Armour is designing new cleats and gloves for each school, and each program will replace athletes’ names on the backs of their jerseys with a core value: Duty, Honor, Courage, Commitment, Integrity, Country or Service.

Custom jerseys will be auctioned off on each school’s website after the games, and 100 percent of the proceeds will go to the latest Wounded Warrior Project, “Believe in Heroes.” UA will make a limited number of jerseys available for purchase, with a portion of the proceeds going to Believe in Heroes.

To find out more about visit on http://www.underarmour.com